# Karbon Analytics

> Karbon Analytics is an ecommerce analytics platform for Shopify operators ($1M-$20M GMV). It connects Shopify, Meta Ads, Google Ads, GA4, and Klaviyo into a unified data model where every dashboard, signal, and brief reads from one reconciled source of truth.

The product solves three problems Shopify operators face daily:

- Ad platforms (Meta, Google) and Shopify report different revenue numbers because they use different attribution models, time zones, and refund handling. Reconciling them manually takes hours per week.
- Default Shopify reports lack ad spend integration, cross-channel attribution, and contribution margin tracking. Operators end up in spreadsheets or expensive BI tools.
- Knowing what changed in the business overnight (revenue cliffs, ROAS drops, stockout risks, refund spikes) usually requires opening multiple dashboards every morning.

Karbon Analytics ships pre-built dashboards across seven categories (Sales, Marketing, Customer, Inventory, Profitability, Marketing Efficiency, Operations) on top of a unified data model, plus Daily Signals that monitor your store and ad accounts overnight and email you what needs attention.

## Platform

- [Unified Data Model](https://karbonanalytics.com/platform/unified-data-model/): The core architecture. Normalizes Shopify, GA4, Meta Ads, Google Ads, and Klaviyo into one shared schema, reconciling currencies, time zones, identities, refunds, and attribution windows inside the model so every dashboard, signal, and brief reads from one source of truth.

## Features

- [Daily Signals](https://karbonanalytics.com/platform/daily-signals/): Overnight monitoring across Shopify, Meta Ads, Google Ads, and GA4. Detects revenue cliffs, ROAS drops, stockout risks, refund spikes, and other anomalies. Emails a ranked morning brief with suggested next steps. 40+ rule-based detectors.
- [Dashboards](https://karbonanalytics.com/platform/dashboards/): Pre-built dashboards across seven categories (sales, marketing, customer, inventory, profitability, marketing efficiency, operations) on a unified data model. Includes scheduled email deliveries for stakeholders. No SQL, no setup.
- [AI](https://karbonanalytics.com/platform/ai/): AI explanations and recommendations layered on top of the rule-based detectors. Detection is deterministic. AI writes the plain-language brief and the recommended next action. No hallucinated metrics: every number cited comes from the unified data model.
- [Integrations](https://karbonanalytics.com/integrations/): One-click OAuth connections to every supported data source. Read-only access. Historical data syncs on connection.
- [Email Deliveries](https://karbonanalytics.com/platform/dashboards/#email-deliveries): Scheduled email reports for stakeholders. Daily, weekly, or custom cadence. Lives on the Dashboards page.

## Integrations

- [Shopify Integration](https://karbonanalytics.com/integrations/shopify/): Connects your Shopify store for orders, customers, products, traffic, and ad spend reconciliation. Read-only OAuth. Supports multi-store. Compatible with all Shopify plans including Plus.
- [Google Analytics 4 (GA4) Integration](https://karbonanalytics.com/integrations/ga4/): Connects GA4 properties for sessions, users, events, conversions, and traffic sources. Unifies GA4 alongside Shopify orders and ad spend on one data model.
- [Meta Ads Integration](https://karbonanalytics.com/integrations/meta-ads/): Connects Facebook and Instagram ad performance. Calculates true ROAS against real Shopify revenue. Read-only Meta Marketing API via OAuth.
- [Google Ads Integration](https://karbonanalytics.com/integrations/google-ads/): Connects Search, Shopping, Performance Max, and Display campaign data. Calculates true ROAS with Shopify revenue. Read-only OAuth.
- [Integrations Overview](https://karbonanalytics.com/integrations/): The complete integration stack including Klaviyo and the integration roadmap.

## Pricing

- [Pricing](https://karbonanalytics.com/pricing/): Four plans (Starter, Growth, Scale, Enterprise) from $59/mo to custom. 14-day free trial, no credit card required.

## Compare

- [Triple Whale Alternative](https://karbonanalytics.com/vs/triple-whale/): Comparison of Karbon Analytics and Triple Whale for DTC Shopify brands. Covers pricing model (flat $59-$449/mo vs GMV-scaled), attribution approach (Shopify order journeys vs Triple Pixel), analytics scope (unified brand analytics vs marketing analytics), dashboards, daily monitoring, and who each tool fits.
- [Polar Analytics Alternative](https://karbonanalytics.com/vs/polar-analytics/): Comparison of Karbon Analytics and Polar Analytics for DTC Shopify brands. Covers pricing model (flat $59-$449/mo vs order-volume based), attribution approach (Shopify order journeys vs Polar Pixel), reporting philosophy (ready-to-run views vs custom report building on a warehouse), daily monitoring, and who each tool fits.
- [Compare hub](https://karbonanalytics.com/vs/): All Karbon Analytics comparison pages in one place.

## Blog

- [Why Meta Ads and Shopify Numbers Never Match](https://karbonanalytics.com/blog/facebook-ads-shopify-numbers-never-match/): Why Meta and Shopify report different revenue, how iOS 14.5 and ATT widened the gap, what the Conversions API does and does not fix, and how to use blended ROAS as a reliable scaling signal.
- [Shopify Analytics Dashboard Guide](https://karbonanalytics.com/blog/shopify-analytics-dashboard-guide/): The complete 2026 guide to Shopify analytics dashboards. The 7 essential dashboard types (Sales, Marketing, Customer, Inventory, Profitability, Marketing Efficiency, Operations), key KPIs, real dashboard examples, and how to build a unified view.
- [Daily Signals for Ecommerce Morning Brief](https://karbonanalytics.com/blog/ecommerce-daily-signals-morning-brief/): A practical framework for Shopify brands on what belongs in a daily analytics brief and what to ignore. Signal vs noise, prioritization by business impact, turning a daily check-in into decisions.
- [Ultimate Guide to Ecommerce Cohort Analysis](https://karbonanalytics.com/blog/ultimate-guide-ecommerce-cohort-analysis/): Beginner-friendly walkthrough of cohort analysis for ecommerce. Retention curves, LTV by acquisition month, identifying loyal customer segments without SQL.
- [BFCM Analytics Setup Guide](https://karbonanalytics.com/blog/bfcm-analytics-setup-guide/): How to prepare your analytics stack for Black Friday and Cyber Monday. Setup checklist, key metrics to monitor, common reporting failures during traffic spikes.
- [What Your Top Selling Products Tell You](https://karbonanalytics.com/blog/what-top-selling-products-tell-you/): How to read top-selling product data for customer preferences, inventory optimization, pricing strategy, and growth opportunities.
- [Top Performing Marketing Campaigns for Ecommerce](https://karbonanalytics.com/blog/top-performing-marketing-campaigns-ecommerce/): Which marketing campaigns drive the highest ROAS for ecommerce brands. Channel benchmarks, tactical examples, and dos and donts.
- [Understanding Invoice Proration in SaaS](https://karbonanalytics.com/blog/understanding-invoice-proration-saas/): How prorated billing works when you change subscription plans mid-cycle, with examples.
- [Automated Shopify Dashboard Reports](https://karbonanalytics.com/blog/automated-shopify-dashboard-reports/): How automated email reports replace manual spreadsheet updates. Daily flash reports versus weekly deep dives.

## Documentation

- [Documentation](https://karbonanalytics.com/docs/): Setup guides, integration documentation, and product reference.

## Company

- [Contact](https://karbonanalytics.com/contact/): Contact form for questions, support, and feedback.
- [Privacy Policy](https://karbonanalytics.com/privacy/)
- [Terms of Service](https://karbonanalytics.com/terms/)
- [Data Processing Agreement (DPA)](https://karbonanalytics.com/dpa/)

## Key Concepts

- **Unified Data Model**: The architectural core of Karbon Analytics. Every data source is normalized into one shared schema, with cross-platform conflicts (currencies, time zones, identities, refunds, attribution windows) reconciled inside the model. Every dashboard, signal, and brief reads from this one model.
- **Daily Signals**: Karbon Analytics' proactive monitoring system. 40+ rule-based detectors run against your data overnight, ranked by business impact. Critical signals are emailed; everything else stays in the app.
- **MER (Marketing Efficiency Ratio) / Blended ROAS**: Total store revenue divided by total ad spend across every paid channel. The primary efficiency metric Karbon Analytics surfaces because it is robust to platform attribution differences.
- **Cross-channel reconciliation**: Resolving differences in how Shopify, Meta Ads, Google Ads, GA4, and Klaviyo report revenue, attribution, currencies, and time zones. Handled inside the unified data model so users do not have to reconcile manually.