[03] Dashboards

Every dashboard.
Pre-built.

Seven dashboard categories on the unified data model. Live the moment you connect Shopify, Meta, Google Ads, GA4, or Klaviyo.

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Available on Shopify App Store
Karbon Analytics
Live

Revenue

$124,400

+12.3%vs prev

Orders

1,284

+8.4%vs prev

Blended ROAS

3.87x

+0.42vs prev

AOV

$96.88

−0.18%vs prev

Sales · last 30 days

Revenue, every angle.

Daily revenue across every source, broken down by channel, segment, or product line. Compare against any period, drill into any chart point.

Filters

ChannelSegmentRegion

Revenue by channel

Last 12 weeks \u00b7 cross-source query

Shopify directMeta AdsGoogle Ads
3 sources \u00b7 1 query \u00b7 same modeldrill into any channel →

Inside the dashboards

Cross-channel answers.
Out of the box.

Every dashboard reads from the same unified model. So a revenue chart can compare Shopify to Meta to Klaviyo in one view, with no chart-building, no SQL, and no analyst hand-off.

[01] · Sales & Revenue

Revenue, every angle.

Daily revenue across every source, broken down by channel, segment, region, or product line. Compare against last week, last month, or last year. Drill into any data point on the chart and the underlying rows are right there.

  • Daily revenue
  • AOV trend
  • Top sellers
  • Channel mix
  • Period comparison
  • Variance report

Sales · last 30 days

$124,400

Orders

1,284

AOV

$96.88

Returning

38.1%

Daily revenue

+12.3% vs prev

Channel mix

% of revenue

Direct
Email
Meta
Google
Klaviyo
Other

Marketing efficiency · last 30 days

$37.8K spend

Blended MER

3.29x

+0.38 vs prev

CAC (new)

$28.40

−6.1%

LTV / CAC

4.6x

+0.4

ROAS by channel

spend · return

Meta Ads
4.21x
Google Ads
3.87x
Klaviyo Flows
6.92x

[02] · Marketing efficiency

MER, ROAS, and CAC. Together.

Blended marketing efficiency across Meta, Google Ads, and Klaviyo. Cross-channel ROAS that accounts for organic and direct revenue. CAC by acquisition window, payback periods anchored to real cohort behavior.

  • Blended MER
  • Per-channel ROAS
  • CAC by cohort
  • LTV / CAC
  • Spend allocation
  • Payback period

[03] · Customer cohorts

Retention, curved.

Monthly retention curves with projected LTV. Cohort spend by quarter. Customer segments sliced by acquisition source, first-order value, or product line. Built on Shopify and Klaviyo together, so behavior and engagement live on one timeline.

  • Cohort retention
  • LTV by acquisition
  • Repeat purchase rate
  • Segment LTV
  • Cohort spend curve
  • First-to-second order

Cohort retention · 12-month

3 cohorts shown

12mo LTV

$184.20

Repeat rate

38.4%

Time to 2nd

42 days

Retention curves

M0 M1 M6 M12

Complete library

The whole library.
Already there.

Seven categories of dashboards ship with Karbon Analytics. New dashboards added regularly as platforms evolve and ecommerce questions sharpen.

[01]

Sales

Revenue, orders, AOV, channel mix. Daily, weekly, and YoY views.

  • Orders overview
  • Top sellers
  • Business momentum
  • Variance report
[02]

Marketing

Campaign performance across Meta, Google Ads, and Klaviyo.

  • Campaign performance
  • Ad creative analytics
  • Performance brief
  • Keyword analytics
[03]

Customer

Cohorts, LTV, retention curves, and segment performance.

  • Cohort retention
  • LTV by segment
  • Repeat purchase rate
  • New vs returning
[04]

Inventory

Turnover, stockout risk, sell-through, top movers.

  • Inventory turnover
  • Stockout risk
  • Sell-through rate
  • Slow movers
[05]

Profitability

Contribution margin, COGS-adjusted revenue, margin trends.

  • Margin trend
  • Contribution per order
  • Refund-adjusted revenue
  • P&L summary
[06]

Marketing efficiency

Blended MER, per-channel ROAS, CAC by acquisition window.

  • Blended MER
  • Channel ROAS
  • CAC by cohort
  • LTV / CAC
[07]

Operations

Funnel conversion, refunds, returns, fulfillment health.

  • Funnel conversion
  • Refund trends
  • Page engagement
  • AI traffic analytics
[+]

Request a dashboard

Need a specific view we haven’t shipped yet? Tell us. Most dashboards in the library started as a customer request.

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Live the moment you connect · refreshed automatically · read-only access

Pre-built infrastructure

All this,
without the setup.

Karbon Analytics builds, hosts, and maintains the dashboards. You skip the months of BI tool selection, chart configuration, and dashboard upkeep that an in-house analytics stack normally takes to stand up.

[01]

BI tools to learn

  • Looker
  • Tableau
  • Mode
  • Hex

Skips $1.2–15K/user/year in tool licensing

[02]

Charts to build

  • SQL queries
  • Chart configs
  • Filter logic
  • Drill-throughs

Weeks of dashboard build saved

[03]

Dashboards to maintain

  • Schema migrations
  • Broken filters
  • Refresh logic
  • Access controls

No engineering tickets for analytics changes

[04]

BI team to staff

  • BI analyst
  • Dashboard engineer
  • Data ops
  • Onboarding cycles

Expertise included.

Provisioned, hosted, and maintained by Karbon Analytics

Email deliveries

Send these to anyone.
On any schedule.

Route any Karbon Analytics dashboard, signal, or executive brief to your team or stakeholders by email. Daily, weekly, monthly, or custom cadence.

  • Time-aware ranges

    Weekly reports cover last week. Daily reports cover yesterday. Set once, never touch the date picker again.

  • Any cadence, any recipient

    Daily, weekly, monthly, or custom. Founders, marketing, ops, finance, contractors. Multi-recipient by default.

  • No additional logins

    Recipients see the report inline in their inbox. They don’t need a Karbon Analytics account to read what you send them.

Mondays · 7:00 AM · UTC−5
Inbox · [email protected]

Karbon Analytics <[email protected]>

to [email protected], [email protected], [email protected]

Mon 7:00 AM

Last week’s sales summary · May 12 – May 18

Here’s how last week ran. Date range adjusted automatically to May 12 – 18 (previous week).

Revenue

$28,420

+8.2%

Orders

296

+5.7%

AOV

$96.01

+2.3%

Daily revenue

7-day view

Delivered by Karbon Analytics Open full dashboard
Daily / weekly / monthly Multi-recipient Time-aware ranges No recipient logins

By the numbers

Karbon Analytics already analyzes serious data. Built to handle the volume your store produces.

0
Shopify orders analyzed
0
GA4 sessions analyzed
0
Data points across the unified model
0
Meta and Google ads analyzed
0
SKUs across inventory data

Ready when you are

Open your first dashboard. Before your next standup.

Connect Shopify and your ad accounts. Seven dashboard categories load with your historical data, ready to read in your first session.

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FAQ

Frequently asked questions.

About the dashboard library, how setup works, and how scheduled deliveries reach your stakeholders.

About the dashboards

How many dashboards does Karbon Analytics ship with?
Dashboards span seven categories: Sales, Marketing, Customer, Inventory, Profitability, Marketing Efficiency, and Operations. Each category contains multiple individual dashboards (orders overview, top sellers, cohort retention, channel ROAS, refund trends, and so on). The library grows as platforms evolve and new ecommerce questions surface, with no migration required from your side.
Are these pre-built dashboards or do I have to build my own?
Pre-built. Every dashboard ships ready to read the moment your sources connect. There is no chart configuration, no SQL, and no filter setup. You can adjust date ranges and apply slicers, but the underlying queries, metrics, and visuals are built and maintained by Karbon Analytics.
Can I see Shopify, Meta, Google Ads, and GA4 data side by side?
Yes. Every dashboard reads from the unified data model, so a single chart can compare Shopify revenue to Meta spend to GA4 sessions in one query. Marketing efficiency dashboards do this by default. Sales and customer dashboards include cross-source breakdowns wherever they help interpret what you are looking at.

About setup

How long does it take to get dashboards working?
Most operators are reading dashboards inside an hour. You authorize Shopify and any ad platforms or marketing tools you use, Karbon Analytics syncs your historical data, and the seven dashboard categories light up as the data lands. There is no setup wizard, no schema mapping, and no analyst hand-off.
Do I need data engineers, analysts, or a BI tool?
No. Karbon Analytics provisions, hosts, and maintains the model and the dashboards on top of it. You don’t need Looker, Tableau, dbt, or a data warehouse. You don’t need a BI analyst or an in-house data engineer to keep dashboards working as platforms change.

About email deliveries

Can I share these with stakeholders who don’t have an account?
Yes. The email deliveries feature routes any dashboard, signal, or executive brief to multiple recipients by email. Recipients see the report inline in their inbox and do not need a Karbon Analytics login. Useful for routing summaries to founders, agency contractors, finance, or investors who want the numbers but not the tool.
How do scheduled reports handle date ranges?
Reports are time-aware. Weekly schedules cover the previous week. Daily schedules cover yesterday. Monthly schedules cover the prior calendar month. You set the cadence once and the date range adjusts automatically every time the report runs.

Still have questions?

Talk to the team

Continue exploring the platform

What else runs on the model

Layer 01

Unified Data Model

The shared schema every dashboard reads from. Sources mapped, customers linked, metrics defined once.

Layer 02

Daily Signals

Overnight monitoring on the same model. Emails you what to act on each morning, before you log in.