Latest Articles

Insights, guides, and best practices for e-commerce analytics and SaaS growth.

ANALYTICS•Nov 22, 2025•11 min read

Why Your Facebook Ads and Shopify Numbers Never Match (And What to Do About It)

Facebook says you made money. Shopify says you did not. Learn why the numbers never match, which metrics to trust, and how to get to a realistic view of performance.

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ANALYTICS•Nov 23, 2025•12 min read

The Ultimate Beginner-Friendly Guide to Ecommerce Cohort Analysis

Most brands do not actually know which customers are loyal or profitable. Cohort analysis reveals who sticks, who churns, and who is worth scaling. Learn how to see true customer loyalty beyond your dashboard totals.

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ANALYTICS•Oct 4, 2025•9 min read

Get Ready for BFCM: A Practical Guide to Setting Up Your Analytics

Black Friday and Cyber Monday are the biggest revenue moments of the year. Solid analytics setup now means faster decisions, higher ROAS, and fewer firefights when traffic spikes.

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ANALYTICS•Oct 1, 2025•11 min read

What Do Your Top Selling Products Tell You? A Comprehensive Guide

Your top-selling products reveal customer preferences, market trends, inventory optimization opportunities, pricing strategy effectiveness, and potential for business growth.

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MARKETING•Sep 28, 2025•16 min read

Top Performing Marketing Campaign Types for Ecommerce

A practical guide to the channels and tactics that most often drive profitable growth for online stores, with examples, benchmarks, and do's and don'ts.

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BUSINESS•Sep 22, 2025•5 min read

Understanding Invoice Proration in SaaS: Simple Explanations & Examples

Invoice proration in SaaS means you only pay for what you use. Learn how proration works when you upgrade, downgrade, or change your subscription mid-billing cycle.

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ANALYTICS•Oct 15, 2025•9 min read

Shopify Analytics 101: How to Build the Perfect Ecommerce Dashboard

Stop relying on default reports. Learn how to build a Shopify analytics dashboard that combines sales, marketing, and profit data for real-time decision making.

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ANALYTICS•Oct 22, 2025•7 min read

Automated Shopify Dashboard Reports

Stop updating spreadsheets and get insights delivered automatically. No more Monday morning chaos. Learn how to automate your Shopify reports.

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