Latest Articles

Insights, guides, and best practices for e-commerce analytics and SaaS growth.

ANALYTICS•Oct 4, 2025•8 min read

Get Ready for BFCM: A Practical Guide to Setting Up Your Analytics

Black Friday and Cyber Monday are the biggest revenue moments of the year. Solid analytics setup now means faster decisions, higher ROAS, and fewer firefights when traffic spikes.

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ANALYTICS•Oct 1, 2025•10 min read

What Do Your Top Selling Products Tell You? A Comprehensive Guide

Your top-selling products reveal customer preferences, market trends, inventory optimization opportunities, pricing strategy effectiveness, and potential for business growth.

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MARKETING•Sep 28, 2025•12 min read

Top Performing Marketing Campaign Types for Ecommerce

A practical guide to the channels and tactics that most often drive profitable growth for online stores, with examples, benchmarks, and do's and don'ts.

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BUSINESS•Sep 22, 2025•5 min read

Understanding Invoice Proration in SaaS: Simple Explanations & Examples

Invoice proration in SaaS means you only pay for what you use. Learn how proration works when you upgrade, downgrade, or change your subscription mid-billing cycle.

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