What Google Analytics 4 data does Karbon Analytics sync?

Karbon Analytics syncs GA4 traffic, session, user, event, and conversion data through the Google Analytics Data API. This includes metrics like sessions, users, page views, events, conversions, and traffic sources. Historical data is included to support long-term performance analysis.

How long does it take to set up the Google Analytics 4 connection?

The GA4 connection takes less than a minute to complete. You authenticate via Google OAuth, select your GA4 property, and dashboards begin populating immediately without any code changes or technical setup.

Is the GA4 connection read-only?

Yes. Karbon Analytics uses a strictly read-only Google Analytics 4 connection through the Google Analytics Data API. The platform can only read analytics data and cannot modify your GA4 property, events, or settings.

Can I connect multiple GA4 properties to Karbon Analytics?

Yes. Karbon Analytics supports connecting multiple Google Analytics 4 properties. Properties can be analyzed individually or viewed together in unified dashboards, depending on your plan.

Does Karbon Analytics work with Universal Analytics?

Karbon Analytics is built specifically for Google Analytics 4 (GA4). Universal Analytics was sunset by Google in July 2023, so Karbon Analytics focuses exclusively on GA4 data.

How does Karbon Analytics protect my Google Analytics 4 data?

Karbon Analytics uses secure, isolated infrastructure with role-based access control. All connections are authenticated via Google OAuth with minimal required scopes. Karbon Analytics never stores your Google credentials.

Can I disconnect my GA4 property and delete my data?

Yes. You can disconnect your Google Analytics 4 property at any time from your Karbon Analytics settings. You may also request full data deletion, and all synced analytics data will be permanently removed from the system.

Integrations/Google Analytics 4

Google Analytics 4
Integration

With Karbon Analytics, you can transform your Google Analytics 4 data into actionable dashboards and reports. Karbon Analytics lets you unify your GA4 traffic data with Shopify revenue, Meta Ads, and Google Ads through pre-built cross-channel reports. Analyze your website performance and get AI insights on what to do next.

Built for DTC ecommerce and marketing teams.

GA4 analytics dashboard in Karbon Analytics showing traffic trends, user sessions, engagement metrics, and conversion data

2-click setup

AI insights

Full history

Works with your entire stack

OAuth Setup

No code required

30+ Insights

All GA4 metrics

Pre-Built Dashboards

Ready instantly

Traffic Reports

Executive-ready

AI Insights

Traffic-specific

Email Delivery

Scheduled snapshots

Everything you can analyze from Google Analytics 4

AI-Powered Traffic Insights

Identify traffic anomalies and engagement patterns across GA4 sessions, users, and events using automated insight detection.

Traffic Momentum Tracker

Track acceleration or deceleration in your website traffic with weekly and monthly momentum scores across sessions, users, and conversions.

Engagement Variance Analysis

Period-over-period GA4 engagement comparison with automatic change detection and clear drivers.

Dynamic Period Comparison

Create GA4 comparison reports across custom time ranges, prior periods, or campaign windows with aligned logic.

Traffic Source Analysis

Break down GA4 traffic by source, medium, and campaign to understand which channels drive the most valuable visitors.

User Acquisition Channels

Analyze new user acquisition across organic search, paid ads, social, referral, and direct traffic from GA4 data.

Campaign Performance

Track GA4 campaign effectiveness by measuring sessions, conversions, and engagement rates across UTM-tagged campaigns.

Landing Page Performance

Identify top-performing landing pages by sessions, bounce rate, engagement time, and conversion rate from GA4 data.

Referral Traffic Analysis

Analyze which external websites send the most valuable traffic to your site based on GA4 referral data.

Organic Search Performance

Track organic search traffic trends and landing page performance from GA4 to understand SEO impact.

User Engagement Metrics

Track GA4 engagement metrics including engaged sessions, engagement rate, and average engagement time per session.

Session Analysis

Analyze GA4 session data including session duration, pages per session, and session quality indicators.

Page View Analysis

Track page views and unique page views across your website with GA4 data to identify popular content.

Event Tracking

Monitor custom GA4 events and conversions to understand user interactions beyond page views.

User Journey Analysis

Visualize how users navigate through your website using GA4 path exploration data.

Exit Page Analysis

Identify where users leave your website most frequently to optimize retention and conversions.

Audience Overview

Understand your GA4 audience composition including new vs returning users and user demographics.

Geographic Distribution

Analyze GA4 traffic by country, region, and city to identify geographic opportunities and patterns.

Device & Browser Analysis

Break down GA4 sessions by device type, browser, and operating system to optimize user experience.

Mobile vs Desktop

Compare GA4 engagement and conversion metrics between mobile and desktop users.

User Retention

Track how often users return to your website over time using GA4 cohort and retention data.

Conversion Tracking

Monitor GA4 conversion events and goal completions to measure website effectiveness.

Conversion Rate Analysis

Analyze GA4 conversion rates by traffic source, landing page, and user segment to optimize performance.

Ecommerce Events

Track GA4 ecommerce events including add to cart, checkout, and purchase to understand shopping behavior.

Funnel Analysis

Visualize user progression through conversion funnels using GA4 event data to identify drop-off points.

Content Performance

Identify top-performing content by page views, engagement time, and scroll depth from GA4 data.

Page Speed Impact

Correlate GA4 engagement metrics with page load performance to understand speed impact on user behavior.

Site Search Analysis

Track internal site search queries and results from GA4 to understand user intent and content gaps.

Traffic Trends

Visualize GA4 traffic patterns over time to identify seasonal trends and growth trajectories.

Peak Hours & Days

Analyze when your GA4 traffic peaks by hour and day of week to optimize content publishing and campaigns.

Real-Time Overview

Monitor current GA4 activity including active users, page views, and events happening on your site.

Karbon Analytics pulls your raw session, user, and event data from GA4 and transforms it into calculated metrics, traffic insights, and AI-powered recommendations that you can act on immediately.

How it works

Connectyour GA4.Analyzewith dashboards.Unifyall your sources.Acton AI insights.

Connect GA4 to Karbon Analytics

2-click Google Analytics 4 integration

Karbon Analytics connects to your GA4 property using secure Google OAuth authentication. Once connected, your traffic, engagement, and conversion data sync automatically with read-only access.

Authenticate

Click "Add GA4" in Karbon Analytics and sign in with your Google account.

Select Property

Choose which GA4 property to connect from your available properties.

Analyze

Your dashboards populate instantly and AI insights begin surfacing opportunities in your traffic data.

Read-only accessGoogle OAuthDisconnect anytime

GA4 dashboards

Expert-crafted Google Analytics 4 dashboards

Karbon Analytics provides pre-built dashboards designed by DTC ecommerce and marketing experts so you can understand your traffic sources, user engagement, and conversion performance from day one.

Traffic Overview — Sessions, users, page views, engagement rates

User Acquisition — Traffic sources, channels, campaigns, referrals

Engagement Analysis — Session duration, pages per session, bounce rate

Conversion Tracking — Goal completions, conversion rates, funnel analysis

Geographic Insights — Traffic by country, region, city, language

Device & Tech — Mobile vs desktop, browsers, operating systems

View all dashboards

Cross-channel analytics

Connect GA4 with ad spend and revenue

Karbon Analytics lets you combine your GA4 traffic and behavior data with ad spend from Meta Ads and Google Ads, plus revenue from Shopify. This unified view helps you calculate true conversion rates, track user behavior, and optimize your checkout flow.

True conversion rates

Connect GA4 events with actual ad spend to calculate accurate cost per conversion across channels.

User behavior analysis

Track how users navigate your site and identify drop-off points in your conversion funnel.

Checkout optimization insights

Combine GA4 checkout events with Shopify purchase data to find and fix conversion leaks.

View all integrations

Frequently asked questions

Karbon Analytics is designed for secure GA4 analytics with a privacy-first data model.

Below are common questions about connecting your GA4 property to Karbon Analytics.

Other Integrations

Connect all your data sources in one place

Shopify

E-commerce sales and customer analytics

Meta Ads

Facebook and Instagram ad performance

Google Ads

Search and display ad performance

GA4 documentation ·View all integrations

Analyze your Google Analytics 4 data with Karbon Analytics

Connect your GA4 property to Karbon Analytics in under a minute. Your traffic, engagement, and conversion data sync automatically, and dashboards are available immediately for analysis.

PricingContact sales

Google Analytics 4Integration