Google Ads
Integration
With Karbon Analytics, you can track your Google Ads performance across Search, Display, Shopping, and Performance Max campaigns. Karbon Analytics lets you unify your Google Ads spend with Shopify revenue and GA4 traffic through pre-built cross-channel reports. Analyze your ad performance and get AI insights on what to do next.
Built for DTC ecommerce and marketing teams.
Works with your entire stack
Everything you can analyze from Google Ads data
Identify performance anomalies and optimization opportunities across Google Ads campaigns using automated insight detection.
Karbon Analytics analyzes spend efficiency across campaigns and suggests optimal budget distribution to maximize ROAS.
Karbon Analytics ranks ad groups using a composite score based on conversion efficiency, cost performance, and quality signals.
Auto-generated summary of Google Ads performance with key wins, concerns, and recommended actions for stakeholder reporting.
AI-powered identification of high-potential keywords based on search term performance and conversion patterns.
Identify previously paused campaigns or ad groups that may be worth reactivating based on seasonal patterns or market trends.
Calculate true return on ad spend by combining Google Ads spend with actual Shopify revenue.
Google-reported ROAS based on Google Ads attribution and conversion data, which may differ from actual purchase revenue.
Karbon Analytics pulls your raw campaign, ad group, and keyword data from Google Ads and transforms it into calculated metrics, performance insights, and AI-powered recommendations that you can act on immediately.
Connect Google Ads to Karbon Analytics
Google Ads integration in under a minute
Karbon Analytics connects to your Google Ads account using secure Google OAuth authentication. Once connected, your campaign, ad group, and keyword performance data sync automatically with read-only access.
Authenticate
Click "Add Google Ads" in Karbon Analytics and sign in with your Google account.
Select Account
Choose which Google Ads account to connect from your available accounts.
Analyze
Your dashboards populate instantly and AI insights begin surfacing opportunities in your ad performance data.
Google Ads dashboards
Expert-crafted Google Ads dashboards
Karbon Analytics provides pre-built dashboards designed by DTC ecommerce and marketing experts so you can understand your Search, Display, Shopping, and Performance Max campaign performance from day one.
Cross-channel analytics
Unify Google Ads spend with Shopify revenue and GA4 traffic
Karbon Analytics lets you combine your Google Ads spend data with actual Shopify revenue and GA4 traffic. This unified view helps you calculate true ROAS based on real purchases, not just Google-reported conversions.
True ROAS (Shopify-based)
Compare your actual Google Ads spend against real Shopify revenue instead of relying on Google-reported purchase values.
Cross-channel attribution
Understand how Google Ads interact with Meta Ads and organic traffic to drive conversions on your store.
Budget allocation insights
Karbon Analytics analyzes performance across channels to help you identify where to allocate ad budget more effectively.
Frequently asked questions
Karbon Analytics is designed for secure Google Ads analytics with a privacy-first data model.
Below are common questions about connecting your Google Ads account to Karbon Analytics.
Other Integrations
Connect all your data sources in one place
Analyze Google Ads performance with Karbon Analytics
Connect your Google Ads account to Karbon Analytics in under a minute. Your campaign, ad group, and keyword performance data sync automatically, and dashboards are available immediately for analysis.