What Meta Ads data does Karbon Analytics sync?

Karbon Analytics syncs Meta Ads campaign, ad set, and ad-level performance data including spend, impressions, clicks, and Meta-reported conversion and purchase value data. Data is synced via the Meta Marketing API using read-only permissions and includes historical performance for long-term trend analysis.

How long does it take to set up the Meta Ads connection?

The Meta Ads connection typically takes under a minute to complete. You authenticate via Facebook OAuth, select your ad account, and dashboards begin populating immediately without any technical setup.

Is the Meta Ads connection read-only?

Yes. Karbon Analytics uses a strictly read-only Meta Ads connection through the Marketing API. The platform can only read ad performance data and cannot modify your campaigns, ad sets, ads, or account settings.

Can I connect multiple Meta Ads accounts to Karbon Analytics?

Yes. Karbon Analytics supports connecting multiple Meta Ads accounts. Accounts can be analyzed individually or viewed together in unified dashboards, depending on your subscription tier.

Does Karbon Analytics sync Facebook and Instagram ads separately?

Karbon Analytics syncs all placements from your Meta Ads account, including Facebook, Instagram, Messenger, and Audience Network. You can analyze performance by placement or view combined metrics across all Meta platforms.

How does Karbon Analytics protect my Meta Ads data?

Karbon Analytics uses secure, isolated infrastructure with role-based access control. All connections are authenticated via Facebook OAuth with minimal required permissions. Karbon Analytics never stores your Facebook credentials.

Can I disconnect my Meta Ads account and delete my data?

Yes. You can disconnect your Meta Ads account at any time from your Karbon Analytics settings. Meta Ads data is retained according to your data retention settings and deleted after disconnection or inactivity. You may also request permanent data deletion through support.

Integrations/Meta Ads

Meta Ads
Integration

With Karbon Analytics, you can track your Facebook and Instagram ad performance alongside real revenue data. Karbon Analytics lets you unify your Meta Ads spend with Shopify revenue and GA4 traffic through pre-built cross-channel reports. Analyze your ad performance and get AI insights on what to do next.

Built for DTC ecommerce and marketing teams.

Meta Ads analytics dashboard in Karbon Analytics showing ad spend, ROAS, campaign performance, and conversion metrics

Under a minute

AI insights

True ROAS

Works with your entire stack

Under a minute

No code required

40+ Metrics

All ad performance

Multi-Account Support

Connect multiple ad accounts

Pre-Built Dashboards

Stakeholder ready

AI Insights

Campaign-specific

Email Delivery

Scheduled snapshots

Everything you can analyze from Meta Ads data

AI-Powered Ad Insights

Identify performance anomalies and optimization opportunities across Meta Ads campaigns using automated insight detection.

Learning Phase Detection

AI-powered detection of ad sets in learning phase with estimated stabilization signals.

Ad Set Performance Score

Karbon Analytics ranks ad sets using a composite score based on conversion efficiency, cost performance, and engagement quality.

Executive Performance Brief

Auto-generated summary of Meta Ads performance with key wins, concerns, and recommended actions for stakeholder reporting.

Budget Allocation Recommendations

Karbon Analytics analyzes spend efficiency across campaigns and suggests optimal budget distribution to maximize ROAS.

Paused Ad Set Opportunities

Identify previously paused ad sets that may be worth reactivating based on seasonal patterns or audience performance trends.

True ROAS (Shopify-based)

Calculate true return on ad spend by combining Meta Ads spend with actual Shopify revenue.

Platform ROAS (Meta-reported)

Meta-reported ROAS based on Meta attribution and conversion data, which may differ from actual purchase revenue.

Cost Per Acquisition (CPA)

Track cost per purchase, lead, or other conversion events across Meta Ads campaigns.

Cost Per Add to Cart

Monitor cost efficiency of driving add-to-cart events to optimize upper-funnel campaign performance.

Cost Efficiency Dashboard

Unified view of all cost metrics including CPA, CPM, CPC, cost per add to cart, and cost per lead across campaigns.

CPM (Cost Per 1000 Impressions)

Monitor Meta Ads CPM trends to understand audience reach efficiency and bidding competitiveness.

CPC (Cost Per Click)

Track Meta Ads cost per click by campaign, ad set, and creative to optimize click efficiency.

Link Click Analysis

Track outbound link clicks, link CTR, and cost per link click to measure traffic driving efficiency.

CTR (Click-Through Rate)

Measure Meta Ads click-through rates to evaluate ad creative and audience targeting effectiveness.

Impressions & Reach

Track total impressions and unique reach across Meta Ads campaigns to understand audience exposure.

Average Daily Reach

Monitor daily unique reach trends to understand audience saturation and expansion opportunities.

Frequency Analysis

Monitor how often users see your Meta Ads to identify ad fatigue and optimize delivery.

Engagement Rate

Track likes, comments, shares, and saves on Meta Ads to measure audience engagement beyond clicks.

Video View Metrics

Analyze video ad performance including view rates, average watch time, and completion rates.

Campaign Performance

Compare Meta Ads campaign performance side by side with spend, ROAS, and conversion metrics.

Objective Performance

Analyze Meta Ads performance grouped by campaign objective to understand which goals drive the best results.

Ad Set Analysis

Break down Meta Ads performance by ad set to identify top-performing audiences and targeting.

Ad Creative Performance

Analyze which ad creatives drive the best results across images, videos, and carousels.

Platform Performance

Compare Meta Ads performance across Facebook, Instagram, Messenger, and Audience Network at the platform level.

Placement Matrix

Detailed placement analysis showing performance across Feed, Stories, Reels, Search, and other placements by platform.

Platform & Device Performance

Cross-reference platform performance with device type to identify optimal platform-device combinations.

Audience Insights

Understand which Meta Ads audiences drive the most valuable customers and highest ROAS.

Geographic Performance

Analyze Meta Ads performance by country, region, and city to identify geographic opportunities.

Age & Gender Breakdown

Track Meta Ads performance by demographic segments to optimize audience targeting.

Conversion Funnel

Visualize user progression from impression through click, add to cart, checkout, and purchase with drop-off analysis.

Conversion Tracking

Track Meta-reported conversions (purchases, add to cart, leads) across attribution windows.

Ad Spend Momentum

Track acceleration or deceleration in your Meta Ads performance with weekly and monthly momentum scores.

Performance Variance Analysis

Period-over-period Meta Ads comparison with automatic change detection and clear performance drivers.

Dynamic Period Comparison

Compare any custom time range against a previous period, prior year, or campaign window with aligned logic.

Spend Trends

Visualize Meta Ads spend patterns over time to identify budget pacing and allocation opportunities.

Declining Campaign Alerts

Identify Meta Ads campaigns with declining ROAS or increasing CPA before they waste budget.

Top Performers

Surface your best Meta Ads campaigns, ad sets, and creatives by ROAS, CPA, or conversion volume.

Day & Hour Analysis

Analyze Meta Ads performance by day of week and hour to optimize ad scheduling.

See how it works →

Karbon Analytics pulls your raw campaign, ad set, and ad data from Meta Ads and transforms it into calculated metrics, performance insights, and AI-powered recommendations that you can act on immediately.

How it works

Connectyour Meta Ads.Analyzewith dashboards.Unifyall your sources.Acton AI insights.

Connect Meta Ads to Karbon Analytics

Meta Ads integration in under a minute

Karbon Analytics connects to your Meta Ads account using secure Facebook OAuth authentication. Once connected, your campaign, ad set, and ad performance data sync automatically with read-only access.

Authenticate

Click "Add Meta Ads" in Karbon Analytics and sign in with your Facebook account.

Select Ad Account

Choose which Meta Ads account to connect from your available ad accounts.

Analyze

Your dashboards populate instantly and AI insights begin surfacing opportunities in your ad performance data.

Read-only accessFacebook OAuthDisconnect anytime

Meta Ads dashboards

Expert-crafted Meta Ads dashboards

Karbon Analytics provides pre-built dashboards designed by DTC ecommerce and marketing experts so you can understand your Facebook and Instagram ad performance from day one.

Campaign Overview — Spend, ROAS, CPA, conversions by campaign

Ad Performance — Creative analysis, CTR, engagement rates

Audience Insights — Demographics, placements, device breakdown

Spend Analysis — Budget pacing, cost trends, efficiency metrics

Conversion Tracking — Purchase events, attribution windows, funnel

True ROAS (Shopify-based) — Meta spend vs actual Shopify revenue

View all dashboards

Cross-channel analytics

Unify Meta Ads spend with Shopify revenue and GA4 traffic

Karbon Analytics lets you combine your Meta Ads spend data with actual Shopify revenue and GA4 traffic. This unified view helps you calculate true ROAS based on real purchases, not just Meta-reported conversions.

True ROAS (Shopify-based)

Compare your actual Meta Ads spend against real Shopify revenue instead of relying on Meta-reported purchase values.

Cross-channel attribution

Understand how Meta Ads interact with Google Ads and organic traffic to drive conversions on your store.

Budget allocation insights

Karbon Analytics analyzes performance across channels to help you identify where to allocate ad budget more effectively.

View all integrations

Frequently asked questions

Karbon Analytics is designed for secure Meta Ads analytics with a privacy-first data model.

Below are common questions about connecting your Meta Ads account to Karbon Analytics.

Other Integrations

Connect all your data sources in one place

Shopify integration

E-commerce sales and customer analytics

Google Analytics 4 integration

Web traffic and user engagement

Google Ads integration

Search and display ad performance

Meta Ads documentation ·View all integrations

Analyze Meta Ads performance with Karbon Analytics

Connect your Meta Ads account to Karbon Analytics in under a minute. Your campaign, ad set, and ad performance data sync automatically, and dashboards are available immediately for analysis.

PricingContact sales

Meta AdsIntegration

Everything you can analyze from Meta Ads data

Connectyour Meta Ads.Analyzewith dashboards.Unifyall your sources.Acton AI insights.

Meta Ads integration in under a minute

Authenticate

Select Ad Account

Analyze

Expert-crafted Meta Ads dashboards

Unify Meta Ads spend with Shopify revenue and GA4 traffic

True ROAS (Shopify-based)

Cross-channel attribution

Budget allocation insights

Frequently asked questions

What Meta Ads data does Karbon Analytics sync?

How long does it take to set up the Meta Ads connection?

Is the Meta Ads connection read-only?

Can I connect multiple Meta Ads accounts to Karbon Analytics?

Does Karbon Analytics sync Facebook and Instagram ads separately?

How does Karbon Analytics protect my Meta Ads data?

Can I disconnect my Meta Ads account and delete my data?

Other Integrations

Shopify integration

Google Analytics 4 integration

Google Ads integration

Analyze Meta Ads performance with Karbon Analytics

Meta Ads
Integration