Shopify Analytics
Integration

Segment Shopify customers by Recency, Frequency, and Monetary value with automated scoring and grouping.

Define at-risk thresholds for Shopify customers based on days since last purchase and identify churn early.

Determine which lapsed customers are still recoverable vs permanently lost.

Classify Shopify customers into behavioral segments such as VIP, loyal, at-risk, new, or churned based on purchase patterns.

Total sales value before any deductions. The top-line revenue metric for your Shopify store.

Revenue after discounts, refunds, returns, and taxes. Your actual take-home from Shopify sales.

Average revenue per order for your Shopify store, tracked over time, by channel, and by customer segment.

Revenue generated per unique Shopify customer, a cleaner signal than AOV for understanding customer value.

Top-performing Shopify products, sortable by gross sales, net sales, net profit, AOV, return rate, and return amount.

Products with highest return rates. Sort by return amount, return rate, or net impact on revenue.

Track revenue trends for Shopify products to identify rising stars and declining SKUs.

Units sold per day or week for Shopify products to identify fast movers and slow sellers.

Performance breakdown by size, color, material. See which variants sell vs sit.

Revenue and growth by product category, collection, and product type.

Profitability by product when cost data is available. Identify low-margin bestsellers.

Track sales, margins, and fulfillment by vendor. Identify top-performing and underperforming suppliers.

Track customer acquisition vs retention performance. See revenue split by customer type.

Percentage of Shopify customers who place more than one order, used to measure customer retention performance.

Average time between Shopify orders, used to analyze ordering cadence and customer purchasing behavior.

Identify Shopify products at risk of stockout based on current inventory levels and historical sell-through rates.

How many weeks of Shopify inventory remain at the current sell-through rate to plan reorders proactively.

Stock levels across warehouses, fulfillment centers, and Shopify locations.

How often Shopify inventory is sold and replaced to measure capital efficiency and stock freshness.

Identify Shopify inventory with low or no sell-through to support clearance, bundling, or inventory write-off decisions.

Total Shopify orders by day, week, or month with trend analysis and period comparisons.

Revenue and order breakdown for Shopify sales by country, region, and city to spot expansion opportunities.

See how order values cluster. Find your sweet spot and identify outliers worth investigating.

Distribution of Shopify orders over time to analyze daily, weekly, and seasonal purchasing patterns.

Visualize order patterns by hour and day of week. Know exactly when your customers buy.

Percentage of Shopify gross revenue lost to discount codes and promotions to monitor margin erosion.

Which discount codes drive the most revenue vs which erode margins without lift.

Refund volume for Shopify orders by product, reason, and time period to identify problematic SKUs early.