Attribution
The full journey behind every order.
Karbon Analytics syncs the richest attribution data from Shopify’s customer journeys — the touchpoints behind every order — and turns it into channel breakdowns, model comparisons, and conversion paths.
Available on Shopify App Store
How it works
Built on the journeys Shopify already captures.
Shopify records the touchpoints behind every order in its customer journeys. Karbon Analytics syncs that data and builds attribution reporting on top of it, from channel breakdowns to the path behind a single order.
01 Connect Shopify
Authorize Shopify with read-only access. No setup on your storefront and no code to write.
We analyze order journeys
Karbon Analytics syncs the customer-journey data Shopify already records: the touchpoints behind every attributed order, with source, medium, and referrer.
You get attribution reports
Channel and medium breakdowns, attribution model comparisons, top conversion paths, and the full journey for any single order.
The reports
From channel mix
to a single order.
Every report reads from the order journeys Shopify captures. Reconcile revenue across platforms, compare attribution models, trace your top conversion paths, and open the journey behind any order.
Single source of truth
Platform-reported vs.
actually attributed.
Every ad platform claims your revenue, and Meta and Klaviyo often count the same order. Karbon Analytics puts platform-reported revenue next to what Shopify’s order journeys actually attribute, so you stop double-counting.
- Platform-reported and Shopify-attributed, side by side
- Every channel reconciled against real orders
- One revenue number for the whole business
Karbon Analytics
Attribution Reported vs. attributed 
Attribution models
The same revenue,
five ways.
First click, last click, linear, time decay, position based. See how attributed revenue shifts across every model, channel by channel, so you can read the lens that matches how you actually sell.
- Five models on the same set of orders
- Compare every channel in one table
- No re-tagging and no re-tracking to switch models
Conversion paths
The paths that
actually convert.
Which sequences of touchpoints lead to orders? See your top conversion paths ranked from first touch to purchase, built from the journeys behind real orders, so the assist channels last-click hides finally show up.
- Top paths ranked by conversions and revenue
- Every path built from real order journeys
- See the assist channels last-click misses
Karbon Analytics
Attribution Order journey Order value
$128.40
Touchpoints
4 · over 7 days
- Paid Social First touch
Meta Ads · Prospecting
Day 1 · 14:20
- Organic Search
Google · brand query
Day 3 · 09:05
- Email
Klaviyo · Welcome flow
Day 6 · 19:42
- Direct Converted
Checkout completed
Day 7 · 20:15
Order journeys
Down to a
single order.
Open any order and see its full path: every touchpoint in sequence, from first visit to checkout. When a number looks off, you can trace it back to the exact orders behind it.
- Every touchpoint, for every order
- First touch to checkout, in sequence
- Trace any metric back to real orders
By the numbers
Karbon Analytics already analyzes serious data. Built to handle the volume your store produces.
Ready when you are
See the real journey behind your revenue.
Connect Shopify and Karbon Analytics turns the order journeys you already have into attribution reports you can trust. No pixel, no storefront script.
FAQ
Frequently asked questions.
Where the data comes from, what you can report on, and what it takes to get started.
About the data
Does Karbon Analytics use a tracking pixel?
Where does the attribution data come from?
How is this different from Meta or Klaviyo’s reported revenue?
About the reports
Which attribution models can I compare?
Can I see the journey behind an individual order?
About setup
What do I need to install to get attribution reports?
Still have questions?
Talk to the teamContinue exploring the platform